Standard / 01 · Boutique injectables · 2026
Arden House Aesthetics
Boutique medical aesthetics in Old Town Alexandria — quiet luxury that reassures the cautious buyer instead of chasing the eager one.
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(02) The Standard
The Standard.
Six practice types, one conversion bar. Each build shows what we ship when a practice is ready.
Standard / 02 · Clinical aesthetics & laser · 2026
Meridian Aesthetics + Laser
A Bethesda aesthetics practice built on results, not romance — concern-first routing and transparent downtimes that sell through honesty.
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Standard / 03 · Medical skincare · 2026
Castellano Wellness
Medical skincare on Madison Avenue — an editorial booking experience with a treatment-matching quiz and credibility placed before price.
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Standard / 04 · Physician-led dermatology · 2026
Bennett Skin & Dermatology
Physician-led private dermatology in Charleston — generational trust and answered anxieties, in warm coastal calm.
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Standard / 05 · Barrier-focused skincare · 2026
The Mesa Skin Studio
A Santa Monica skin studio — barrier-obsessed care delivered as quiet, editorial hospitality with a no-pressure first visit.
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Standard / 06 · Membership skin care, NP-led · 2026
Aevia Skin Bar
Medical-grade, membership-led skin care — clinical authority wrapped in warm editorial luxury, engineered to convert underneath.
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